About

Shikma Besor Tourism Association

The Tourism Association (Shikma Besor) is a registered non-profit organization (No. 580507721) established by the regional councils in the Northern Negev to promote and market tourism in the region. The association works to promote and expose the area, operates a website, social media networks, and initiates events throughout the year to market and publicize tourism in the Northern Negev region. Among the association’s brands you will find “Darom Adom” (Red South), “Darom Balev” (South in the Heart), Hot Air Balloon Festival, “PesachaKlai” (Agricultural Passover), “Darom in 10” (South in 10), June Nights, and more.

• The association is a non-profit organization and all funds raised are directed to activities and promotion of the region.

Areas of Association Activity: Advertising and Public Relations:
Formulating a strategy for branding the area, positioning and marketing leverage. Working with PR firms that support the association, accompanying journalists, initiating articles and participating in television and radio programs, and more. Leading and creating campaigns throughout the year.

Events and Festivals:
Initiating and producing large crowd-drawing festivals that create exposure. Leveraging and exposing tourism and nature sites in the region to all media outlets, creating an image and attracting visitors to the area, and raising funding sources.

Development of Marketing Tools:
Production of promotional materials: regional tourism booklet, tourism map, website, social media page, Google advertising, signage, radio commercials and advertisements.

Regional Marketing:
The association has a regional marketer for organized tourism – working with agents and group organizers to attract the organized market to tour, visit, and consume services in the area. Building regional tourism packages and creating regional collaborations.

Ongoing Support and Handling:
Participating in and operating forums, updating tourism operators about regional activities, promoting cooperation at the regional level, building joint packages, providing ongoing solutions to problems on an individual basis. Providing a service package for tourism operators who have joined the marketing package.

Professional Training and Tourism Product Upgrading:
Initiating and organizing workshops, lectures, courses, and tours on various topics in the field of tourism and hospitality. (For example – marketing and branding course, Facebook course, and more). Initiating, organizing, and operating a forum among the region’s tourism operators. Negotiating and obtaining discounts and bonuses for the region’s tourism operators. Establishing and maintaining an updated database.

Resource Mobilization and Regional Advancement:
Raising and pooling budgets and resources, including sponsorships for event production. Motivating council heads and other key figures for development, promotion, and investment in the region. Accompanying and advising regional infrastructure projects and important leading initiatives in the field of tourism in the region (steering and thinking teams), coordination between the councils and relevant factors in the region in the field of tourism. Developing relationships and cooperation with neighboring regional areas.

This site was built to present information as provided by local businesses in the Northern Negev region and operating in the area. Reservations, coordination, and purchases are made directly with the businesses and according to their opinion, ability, and responsibility only. All responsibility for the product, service, order execution, final price, delivery, including guidelines, behavior, safety, and accessibility at the site, etc., rests solely with the supplier and is their exclusive responsibility. The Shikma Besor Tourism Association is not a party to the service provided on the site, apart from providing advertising service.